In order to describe our partnership with Tout Terrain, we have to go back in time a bit. In 2015, Kilian and his friend Roman cycled through Central Asia, exploring some of the most remote corners of the Pamir mountain range.
A few years later both got a sponsorship by Tout Terrain for their quest to cycle and raft through the Verkhoyansk range in Yakutia. A stretch of land in the far east of Russia.
Since then, we are responsible for Tout Terrains visual appearance. Together we have worked on their various product releases, image campaigns, joint ventures with companies like Ortlieb, trade convention speeches and much more.
During all that time we always knew what to focus on: enjoying great bikes for great adventures.
Being the change
As Grönländer we have decided to contribute our part to the change. Global problems have become more complex and solutions more difficult. That’s why we like to work for companies that are part of the answer – in this case: making people cycle. And at the same time we aim to keep our carbon, rubbish and bullshit footprint as low as possible.
Were the bikes go, our photo- and videoequipment follows: We took on multiple, month-long challenges to create authentic content for Tout Terrain. From racing gravel bikes through Morocco, along the Wild Atlantic Way or pushing heavy loads far off the grid in Siberia. We have travelled through some of the remotest places in Central Asia on these bikes and formed multiple partnerships with various brands during these trips.
Taking photos and creating films under such conditions is often a test of mind and equipment. These expeditions shape and prove our expertise and offer up the playground we love: the great outdoors.
Networking is key when small high-quality bike manufacturers have to compete against large global companies . That’s why we teamed up with other befriended brands like Ortlieb to collaborate on shootings, shared budgets and joint ventures. Our own expertise and network on whatever touring, racing, gravelling, mountain biking comes in quite handy. Eventually, cycling is often more fun in a team!