Three youth players in orange FC Bayern jerseys holding BLACKROLL products in front of a red backdrop

BLACKROLL x FC Bayern Campus:

2026Campaign

At the FC Bayern Campus the stars of tomorrow are being trained. On their way from youth player to football pro they learn to get the absolute maximum out of themselves and their bodies.

  • Video
  • Photo
  • Production
Location
FC Bayern Campus, Munich: at the academy, on the training pitch and in a red studio on site.
Effort
A month of pre-production, one day of shooting at the Campus – and just 90 minutes with the three players.
Output
Campaign photos, a long-cut story and short formats. Editing and retouching all done in-house.
Usage
A major BLACKROLL campaign across print, web and social media, together with the FC Bayern Campus.
Behind the scenes: three players pose in front of a red backdrop set up in the gym
Drone shot from directly above: players and their long shadows on the green pitch
Three players walk through light and shadow past an FC Bayern crest, one carrying a football
  • Players sprint past the camera, legs and boots blurred by motion
  • Close-up of a red massage gun with the FC Bayern crest on a player's thigh
  • Three players in front of a red backdrop look down at the BLACKROLL products in their hands
  • Player sitting on the turf, rolling out his calf on a foam roller
  • Player balancing a colourful foam roller on his forehead in front of a red backdrop
  • Two players stretching on mats in the campus gym, sunlight falling in through the windows
  • Training game in motion blur, players in orange jerseys and yellow bibs
  • Three players laughing and jumping on the training pitch under a blue sky
  • Match balls lying on the grass in the sun
  • Three players with BLACKROLL resistance bands around their legs on green steps

A month of preparation, one day of shooting, 90 minutes with the players: it became a campaign BLACKROLL runs in print, on the web and on social media – from the idea to post-production, all in-house.

Use cases

  • Ad motif: smiling player holding a BLACKROLL product, headline “Der Schlusspfiff ist erst der Anfang.”
  • Ad motif: player using a massage gun on his leg on the pitch, headline “Vollgas. Schon vor dem Spiel.”
  • Screenshot of the BLACKROLL website with a campaign photo and the headline “Nach dem Abpfiff beginnt der Unterschied.”

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